Our Brand
'Rasmorawaj' is a Farsi expression which means 'culture' and 'tradition'. The purpose of Rasmorawaj is to share the beautiful culture and stories of the people of Afghanistan in the way that it truly is: resilient, diverse, beautiful and hopeful. Too often, Afghanistan’s media coverage creates an idea that it is a land of war, conflict and terror. However, despite the difficult decades that Afghanistan has been through, amidst the chaos lives people with beautiful hearts and captivating stories to tell. Rasmorawaj aims to express these stories and bring to light this side of Afghanistan through the most beautiful form of expression: Artwork and story telling. Through digital illustrations and dynamic designs, Rasmorawaj serves to be a platform of expression for Afghans all over the world, and a medium to proudly display the beautiful culture and people which Afghanistan has. We want to reclaim our identity, reconnect with our community, and revive our history.
That's Rasmorawaj in 3 words : Reclaim, Reconnect, and Revive.
The artwork of Rasmorawaj made it apparent that it was relatable across diverse cultures and people. This inspired us to create products where these special aspects of our cultures could be proudly displayed. From artwork to merch, Rasmorawaj strives to portray the most important and precious aspects of Afghan culture, and deliver the final product in the highest quality possible. We hope you find what you came here to seek. Welcome.